Blog
Selected articles on BTL advertising and promotions. More articles are available in Russian.
5 steps to an effective promotion
Advertising plays a huge role in promotion and in attracting attention through BTL activities. A well-organised promotion sparks the shopper's interest in a product and the desire to buy it. Effective results require a…
10 reasons to work with an advertising agency
The need for quality BTL services is a serious topic. There are many advertising agencies, each with its own niche. Businesses have specific needs when it comes to increasing sales and engaging consumers — which raises…
Promotions and types of BTL advertising
Marketing offers many ways to promote products, and everyone is influenced by advertising in one form or another. Indirect influence on the consumer is closely linked to BTL. This article answers questions that…
What you need to know about mystery shopping
Mystery shopping is becoming a new kind of job for people — and an essential service for advertising agencies. A story from real life Today I went to a very popular home appliance store to buy an electric kettle. You…
What is BTL?
Advertising agencies divide modern marketing communications into a few main types, known by specific abbreviations: ATL, BTL and, more recently, a third type — TTL. The three types differ mainly in how agencies…