BTL agency · since 2005
Your BTL partner in Central Asia and the Caucasus. We make brands tangible: sampling, in-store promotion, trade marketing and national promo campaigns.
founded in Almaty — over 20 years in BTL
activities delivered
markets across Central Asia, the Caucasus and Mongolia
largest cities of Kazakhstan with our own representatives
Our mission
We do it through strong service, an accessible team, quality standards and managed processes — from field activations to national promo campaigns.
Our benchmark is the client's result — confirmed by transparent reporting and quality control.
What we do
As a system, not one-off actions.
The first encounter with the product — in store, on the street and at events.
Brand consultants in retail who explain the value and sell.
Gift with purchase, demos, promotions in retail chains.
School lessons and programmes for young parents.
National promo campaigns
Contact with the brand
Visit and registration on the website
Participation by the rules
Communication with participants
Final prize draw
Results analytics
We cover mechanics, content and communications, the promo website and data capture, participant support (FAQ and requests), execution control and final reporting on the funnel and data quality against agreed KPIs.
Mechanics we run
Selected work
Education · Colgate
125,000 pupils a year in 21 cities of Kazakhstan · since 2019
Activation · Huggies
Greeting newborns at maternity hospitals with a blogger and gifts · 3 cities · 2023–2024
In-store · Kimberly-Clark · Uzbekistan
Neighbourhood stores, pharmacies and supermarkets: Tashkent, Samarkand, Bukhara and more · 2023
Event · Fonbet
Gift for registering and topping up in the app · September 2024
Trade marketing · Electrolux
Design, production and installation of brand zones and trade programme materials
Sampling · Mondelēz
Children's theatre shows, parks and museums for families with kids 3–12 · 5 cities · 2024
| Years | Campaign | Mechanic | Markets |
|---|---|---|---|
| 2019–2025 | Alpen Gold — a new promo every year | Prize draw, receipt, code + guaranteed prizes | KZ, UZ, AZ, GE, MN |
| 2025 | Milka — win every week | Receipt upload, weekly draws | KZ |
| 2024 | Milka feat. AI | AI-generated "what your tenderness sounds like" track + draw | KZ, UZ, AZ, MN |
| 2024 | Barni — Time Machine | Game in Roblox + prize draw | KZ, UZ, AZ, GE |
| 2021–2022 | Fonbet — Super Game | KZT 30,000,000 dream-car prize draw | KZ |
Clear processes and full responsibility for deadlines and quality.
The team is always in touch and no request gets lost.
Every task is logged and taken on at once — nothing falls through.
Work delivered within the agreed time and scope.
Our people
We invest in careful selection, training and motivation of field staff and build long-term cooperation — keeping turnover low and quality stable on every project.
Many of our account managers grew inside the company — starting as promoters.
Founded in Almaty on 8 August. First clients include Indesit and Smirnoff.
Fast growth from 5 to 27 people, working with Nissan, Ferrero, Cisco, Gorenje and Visa.
Full focus on BTL. We win BTL services for all Procter & Gamble brands.
Long-term partner of Mondelēz, Electrolux, Colgate-Palmolive and Kimberly-Clark.
Also Meizu, Logycom, Clarivate, Mareven, Sady Pridonya.
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Geography
We cover the largest cities of each market, adapting mechanics locally while keeping execution quality stable everywhere.
