Big scale promo
National promo campaigns
Big Scale Promo is an effective way to raise brand awareness, stimulate demand and increase customer loyalty.
National promo campaigns
These are large-scale promotions designed to make a strong impact and reach a wide audience. We organise activities across many locations and consumer touchpoints — from city streets to shopping centres and mass events.
Offline + online: we cover the mechanics, content and communications, the promo website and data capture, participant support (FAQ and requests), execution control and final reporting on the funnel and data quality against agreed KPIs.
Our promo campaigns include:
A creative concept that can capture the attention of thousands of people
Interactive activities and contests that spark interest and engagement
End-to-end logistics and coordination of the promoter team
Bold branding and visuals that make the campaign memorable
Case studies
- Alpen Gold: a new promo every year since 2019 — prize draws, receipt upload, code in every pack (KZ, UZ, AZ, GE, MN)
- Milka feat. AI: AI-generated "what your tenderness sounds like" track + prize draw (KZ, UZ, AZ, MN), 2024
- Milka: win every week — receipt upload with weekly draws, 2025
- Barni: Time Machine — Roblox game + prize draw (KZ, UZ, AZ, GE), 2024
- Fonbet Super Game: a KZT 30,000,000 dream-car prize draw, 2021–2022
- Fonbet at KHL games in Astana: gift for registering in the app, 2024
Other services
All servicesPromotions & consumer experience
We introduce consumers to the brand in person: tastings, sampling, expert advice and gifts with purchase right at the point of sale.
Trade marketing
We control the brand's presence on the shelf and motivate retail staff to sell your products.
Marketing materials production
We design, produce and install everything a brand needs at the point of sale and for promotions.
Let's make your brand tangible
- Phone
- +7 707 719 44 33
- info@urbanmedia.kz
- Office
- 135 Zhibek Zholy Ave., Zhibek Zholy BC, block 2, 10th floor, office 2104, Almaty, Kazakhstan
- Hours
- Mon–Fri, 9:00–18:00 (GMT+5)