Trade marketing (Trade marketing)

Trade marketing

We control the brand's presence on the shelf and motivate retail staff to sell your products.

Merchandising, shopper marketing, mystery shopping

Merchandising — shelf display, keeping products in stock at points of sale and supplying POS materials. It stimulates retail sales through effective product placement. The aim of merchandising is to spark desire and create the need to buy in a potential shopper.

Trade promotion — incentive programmes that motivate retail staff to sell the brand's products and build their loyalty to the brand.

Mystery shopping — a reliable way to check how effectively staff work, identify weak points and find ways to fix them. Agency staff pose as ordinary shoppers or clients and find out how the client's customer-facing employees perform.

Data collection and analysis at points of sale
Delivery and installation of POS materials
Product availability monitoring
Mystery shopper checks
Sales staff training
Building good relationships with stores
Product visibility

Case studies

Merchandising for the HP brand
Total Motor Oil incentive programme for sales staff and store owners
Magnum × Barni: POSM placement in 233 Magnum Cash & Carry stores across 13 cities of Kazakhstan, 2023

Other services

All services

Consumer experience

Promotions & consumer experience

We introduce consumers to the brand in person: tastings, sampling, expert advice and gifts with purchase right at the point of sale.

Big scale promo

National promo campaigns

Big Scale Promo is an effective way to raise brand awareness, stimulate demand and increase customer loyalty.

Marketing materials production

We design, produce and install everything a brand needs at the point of sale and for promotions.

Let's make your brand tangible

Phone: +7 707 719 44 33
E-mail: info@urbanmedia.kz
Office: 135 Zhibek Zholy Ave., Zhibek Zholy BC, block 2, 10th floor, office 2104, Almaty, Kazakhstan
Hours: Mon–Fri, 9:00–18:00 (GMT+5)